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THE #KEEPSOCIAL METHODOLOGY

is inspired by the Scientific Method, CPG strategic planning,and experimental media forecasting. It focuses on crafting strategies that resonate and lead to positive conversions, also providing us with social media consumer insights.

OUR PROCESS

BRIEF

An exploratory meeting where we review objectives, timelines, and scope of work

Digital Strategy

Defining your brand’s digital personality, tone of voice, target audience persona, category landscape, etc., by implementing complementary strategies to maximize ROI

Acquisition Funnel

Acquire and maintain target customers throughout the different stages of purchase intent and increase conversions within the digital space

Implementation

Connection, conversation, community, and conversion

Social Sustainability

Finding the right Social Media Marketing mix: which social channels to use, what kind of content to curate and editorial topics to cover, how to best manage the community (as  customer service, social listening, and brand engagement), and how to best implement user-generated content and/or brand ambassador tactics

Social & Scaling

CONTINUOUSLY FORECASTING, ANALYZING, AND MEASURING RESULTS THAT TRANSLATE INTO DISCERNIBLE KEY PERFORMANCE INDICATORS (KPIs).

Our Process

BRIEF

An exploratory meeting where we review objectives, timelines, and scope of work

Acquisition Funnel

Acquire and maintain target customers throughout the different stages of purchase intent and increase conversions within the digital space

Social Sustainability

Finding the right Social Media Marketing mix: which social channels to use, what kind of content to curate and editorial topics to cover, how to best manage the community (as customer service, social listening, and brand engagement), and how to best implement user-generated content and/or brand ambassador tactics

Digital Strategy

Defining your brand’s digital personality, tone of voice, target audience persona, category landscape, etc., by implementing complementary strategies to maximize ROI

Implementation

Connection, conversation, community, and conversion

Social & Scaling

CONTINUOUSLY FORECASTING, ANALYZING, AND MEASURING RESULTS THAT TRANSLATE INTO DISCERNIBLE KEY PERFORMANCE INDICATORS (KPIs)