THE #KEEPSOCIAL METHODOLOGY
is inspired by the Scientific Method, CPG strategic planning,and experimental media forecasting. It focuses on crafting strategies that resonate and lead to positive conversions, also providing us with social media consumer insights.
OUR PROCESS
BRIEF
An exploratory meeting where we review objectives, timelines, and scope of work
Digital Strategy
Defining your brand’s digital personality, tone of voice, target audience persona, category landscape, etc., by implementing complementary strategies to maximize ROI
Acquisition Funnel
Acquire and maintain target customers throughout the different stages of purchase intent and increase conversions within the digital space
Implementation
Connection, conversation, community, and conversion
Social Sustainability
Finding the right Social Media Marketing mix: which social channels to use, what kind of content to curate and editorial topics to cover, how to best manage the community (as customer service, social listening, and brand engagement), and how to best implement user-generated content and/or brand ambassador tactics
Social & Scaling
CONTINUOUSLY FORECASTING, ANALYZING, AND MEASURING RESULTS THAT TRANSLATE INTO DISCERNIBLE KEY PERFORMANCE INDICATORS (KPIs).
Our Process
BRIEF
An exploratory meeting where we review objectives, timelines, and scope of work
Acquisition Funnel
Acquire and maintain target customers throughout the different stages of purchase intent and increase conversions within the digital space
Social Sustainability
Finding the right Social Media Marketing mix: which social channels to use, what kind of content to curate and editorial topics to cover, how to best manage the community (as customer service, social listening, and brand engagement), and how to best implement user-generated content and/or brand ambassador tactics
Digital Strategy
Defining your brand’s digital personality, tone of voice, target audience persona, category landscape, etc., by implementing complementary strategies to maximize ROI
Implementation
Connection, conversation, community, and conversion
Social & Scaling
CONTINUOUSLY FORECASTING, ANALYZING, AND MEASURING RESULTS THAT TRANSLATE INTO DISCERNIBLE KEY PERFORMANCE INDICATORS (KPIs)